Marketing Mix

2025 Thoroughbred Inductee

Known for her consistency and durability, Ontario-bred Marketing Mix is the best horse ever raced by the successful Glen Hill Stable, an American farm founded by the late Leonard Lavin.

Marketing Mix, an attractive dark bay filly by top American stallion Medaglia d’Oro from the mare Instant Thought, was purchased by Glen Hill as a yearling at Keeneland for $150,000 from breeders Toronto’s Sean and Dorothy Fitzhenry.  Trained by Tom Proctor, Marketing Mix began her racing career early in 2011 as a 3-year-old and she was a fast learner; she broke her maiden second time out over the all-weather track at Keeneland.

As a Canadian bred, Marketing Mix was sent north to prepare for the Woodbine Oaks. She finished second in the Fury Stakes and, in her first race around two turns, landed a respectable third in the Oaks, two lengths behind Inglorious, the year’s eventual champion filly.It was when Marketing Mix first raced on the grass that she rose to the top of her ability. With Patrick Husbands riding for the first time, Marketing Mix romped to a 4 3/4 length win in the 1 1/4 mile Wonder Where Stakes on the turf at Woodbine. She would go on to win two graded stakes races before her 3-year-old season was out, the Grade 2 Mrs. Revere and Grade 3 Pucker Up.

The filly came within two photo finishes of winning five consecutive graded stakes races as a 4-year-old. She returned to Woodbine and won a pair of Grade 2 events, the Nassau and Dance Smartly and took her first Grade 1 in the fall at Santa Anita when she captured the Rodeo Drive Stakes. Her brilliant season came to an exciting conclusion when she just about won the Breeders’ Cup Filly and Mare Turf, also at Santa Anita, but she was caught late by Zagora.

At the age of five, Marketing Mix defeated males in the Grade 3 Sunset Handicap at Hollywood Park in her first try at the challenging distance of 1 1/2 miles on turf. She ended her career with a close fifth-place finish in the Breeders Cup, and a career high 101 Beyer Speed Figure. Marketing Mix earned just over $2 million from 10 wins in 21 starts.

Marketing Mix’s first foal, by Tapit, sold for $1.1 million as a weanling in 2015.She has produced a stakes placed runner and three winners as broodmare for Glen Hill Farm.

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